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MARKET PRICING

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The Price of a Ride Dictates the Market Size

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Existing Market - Expensive Taxi Rides:

Primarily driven by analogue vehicles powered by Internal Combustion Engines (ICE) consuming petrol and diesel fossil fuels, all while  polluting the air that we breathe. Heavy maintenance, high fuel costs  and human labor dictate unit cost economics. Competitive Market forces over decades have establish the current market pricing,

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Emerging Market - Lower Pricing:

New Battery Electric Vehicles (BEVs) cost substantially less to operate & produce zero emissions. New Autonomous Technology excludes the human labour costs.

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The New AV Industry: 

Robotaxis will redefine the Price of a Ride. Ultimately pricing could be one order of magnitude less than todays established prices at which point private car ownership may become optional-subject to wait times.

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Ride Hail:

Smart Phones + Taxis + Apps = “Ride Hail”. Click the App and a car shows up for your ride – with driver.

In the Beginning

TAXI

TAXI DRIVER

HORSE

WAGES

HAY

HORSE SHIT

Ride-Hail Addressable Market*

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Slow Incumbent Evolution

‘The Taxi’  transitions into a Disruptive  Economic Revolution in 2026 

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RIDE
HAILING

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Pricing of an existing Ride can be a complex algorithm, largely due to the involvement of a Human Driver. Time is a human overhead; heavy traffic can increase the Time a Driver is working  to deliver the Ride. ‘Deadhead Miles’ are Miles driven without directly related Income which consume a Drivers Time. Unsociable hours dictate premium income for drivers. Existing operators attempt to recover Deadhead Miles by charging a premium for the first few miles and/or a one-off Fee per Ride. The New Robotaxi Industry is set to redefine the Price Per Mile (PPM) of a Ride: Time has no cost implications for a Driverless Taxi.  

Autonomous Ride-Hail Will Reduce Costs, Including Deadhead Miles

Autonomous electric travel will reduce costs, including fuel, insurance, and deadhead miles, thanks to higher utilisation, increased safety and efficiency, and electric drivetrains. Deadhead Miles are the number of miles driven without passengers, which account for ~35% of ride-hail miles today. Autonomous vehicles could reduce deadhead miles by removing the human-in-the-loop and harnessing AI tools to predict demand and traffic patterns. We have budgeted for 20% given our local density planning

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London Taxi Black Cab Pricing

As provided  by Transport for London TfL

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Tariff 1

(up to 6 miles)

£4.00

Per Mile

Monday to Friday

05:00-20:00

Tariff 2

(up to 6 miles)

£4.83

Per Mile

Monday to Friday

20:00-22:00

Saturday & Sunday

05:00-22:00

Tariff 3

(up to 6 miles)

£5.12

Per Mile

Every Night

22:00-05:00

Saturday & Sunday

05:00-22:00

Tariff for journeys over 6 miles

£4.83

Per Mile

At all times for journeys over 6 miles

MYRobotaxi.vip has considerable Pricing Elasticity

The Price Of a US Ride Today – Ride Hail from Uber and Lyft  versus  Waymo. October 2025
Even with No Driver, Waymo currently Prices above the competition  to reflect the value of privacy.
In the US Tipping Culture is a real cost, there is no subjective or practical TIP obligation in a Driverless Robotaxi.
This discrepancy enables Waymo to publish higher PPM for the purpose of comparison.

US Ride Hail PPM

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This early Mile premium-pricing demonstrates Operators pricing to cover the Human+Operations Cost of travelling TO the Pickup Point. often referred to as ‘DeadHead’ Miles.  Waymo takes advantage of the existing Market Pricing Algorithm.​

 

* Zoox (Amazon) operates on the Las Vegas Strip on pre-prescribed destinations just like a Disney Ride (for now)   

MYRobotaxi Pricing Prediction (PPM)

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There is no guarantee that trends or pricing predictions will be acheived or maintained. Estimate information may not be realised as it designed to stimulate discussion and serve as a guide.

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